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Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods